Defining Clicks and Click Fraud
Google, Microsoft and Yahoo have banded together and
created the Click Measurement Group, with the goal of [0]creating a
standard definition for a 'click'. The group will have some access to the
three companies' click data, although the access won't be unlimited. The
move comes in response to advertisers who claim that click fraud is
costing them almost $1 billion dollars a year, and who have hit Google
and Yahoo with lawsuits alleging negligence in fighting click fraud.
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