先发优势

费尔南多.苏亚雷斯和詹维托.兰佐拉曾在《哈佛商业评论》上指出，有两个外部因素在很大程度上决定着你能否获得先发优势，产品类别的技术发展速度和市场发展速度。据此，可划分出四种情境，平静水域，市场领先，技术领先，汹涌水域。在汹涌水域，先发者很容易受到攻击。

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